The Shiraoi Beef Festival is an event where you can enjoy a variety of food cultures and local specialties, centered around Shiraoi beef, a specialty of Shiraoi Town, Hokkaido. This festival is held with the aim of promoting local tourism and revitalizing the region, and attracts many visitors from inside and outside Hokkaido. The event venue is located in Porotomintara (Shiraoi Station North Square), in the center of Shiraoi Town, and is easily accessible. One of the attractive features of the festival is the charcoal grilled meat corner. Approximately 500 stoves are set up, and you can enjoy fresh Shiraoi beef grilled on the spot. This format is a rare opportunity for visitors to experience the juicy and mellow taste of Hokkaido beef. In addition, the highlight of the event is the whole-roasted Japanese black beef show, which is not to be missed. A whole Japanese black beef cow is grilled over charcoal, and the impressive sight and the deliciousness of the grilled meat attract many people. The sale of local specialties is also a major attraction. In addition to Shiraoi beef, a market will be set up where visitors can purchase locally grown vegetables and processed foods, allowing them to purchase the rich ingredients of Hokkaido. In this way, the Shiraoi Beef Festival provides many people with a special experience not only as a culinary culture event, but also as an event where they can come into contact with the traditions and warmth of the region.